Ken Cook

Ken Cook

Contributing Editor -- Monthly Columnist

Ken Cook is the co-founder of  the company How To Who-- a resource center for building effective relationships and successful businesses. Ken is also the founder of Peer to Peer Advisors -- the largest independent peer advisory board services company in New England. Over his 35 years consulting with small, middle market, and high growth businesses, Ken has been involved with:

  • Inc. Magazine as one of only four consultants whom Inc. contracted to work directly with the Inc. 500
  • The Department of Defense in their Mentor/Protégé Program
  • Boston University and Wright State University’s Management Education Centers as an Adjunct Faculty Member 

Ken has also written books and articles including :

  • Pick 3, a simple system to identify, strengthen and prioritize the business relationships that sustain and grow your business.
  • The Wisdom of Our Peers, a compilation of five years of notes from Peer to Peer meetings.
  • Columns for City Business Journals for over 25 years, including: Boston Business Journal, American City Business Journals, The Arizona Daily Star, BizTucson Magazine, and The Hartford Business Journal.    
  • The AMA Complete Guide to Small Business Marketing and The AMA Guide to Strategic Planning for Small Business, published by McGraw-Hill.

Ken is also a prolific speaker with appearances at:

  • Inc. Magazine Conferences
  • U.S. Chamber of Commerce National Innovation Workshops
  • Fortune 500 companies including IBM, AT&T, NCR and Verizon

Posts by Ken Cook

The Reformed Retiree

Ken Cook, our Contributing Editor introduces us to his wonderful and captivating story about life with his father. It's a poignant lesson for all of us, and a real life "heads-up" of what can happen without proper retirement planning. 

 

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