Ken Cook
Ken Cook
Ken Cook is the co-founder of the company How To Who-- a resource center for building effective relationships and successful businesses. Ken is also the founder of Peer to Peer Advisors -- the largest independent peer advisory board services company in New England. Over his 35 years consulting with small, middle market, and high growth businesses, Ken has been involved with:
- Inc. Magazine as one of only four consultants whom Inc. contracted to work directly with the Inc. 500
- The Department of Defense in their Mentor/Protégé Program
- Boston University and Wright State University’s Management Education Centers as an Adjunct Faculty Member
Ken has also written books and articles including :
- Pick 3, a simple system to identify, strengthen and prioritize the business relationships that sustain and grow your business.
- The Wisdom of Our Peers, a compilation of five years of notes from Peer to Peer meetings.
- Columns for City Business Journals for over 25 years, including: Boston Business Journal, American City Business Journals, The Arizona Daily Star, BizTucson Magazine, and The Hartford Business Journal.
- The AMA Complete Guide to Small Business Marketing and The AMA Guide to Strategic Planning for Small Business, published by McGraw-Hill.
Ken is also a prolific speaker with appearances at:
- Inc. Magazine Conferences
- U.S. Chamber of Commerce National Innovation Workshops
- Fortune 500 companies including IBM, AT&T, NCR and Verizon